The commercial vehicle sector is currently aglow with excitement, coming off the heels of another successful CV Show and news of record breaking demand. According to the SMMT “Britain produced 9,648 vans and trucks in March, representing an uplift of 43.3% over last year.” The home market being the biggest driver behind this gain, but a recovering European economy has also boosted exports to the tune of 31% in the same month.
Not a part of this recent boom? Don’t be left out, read-on for helpful tips on growing your business and effectively managing your new fleet once sustainable growth has been obtained.
Increase Sales through Search Engine Optimization (SEO):
Let’s first uncover a way to gain more revenue. A lot of businesses within this sector rely on more traditional forms of marketing, which means they’re missing out on a huge opportunity to increase sales and further their growth. Every business could benefit from digital marketing, even those who are strictly business to business in operation.
The hottest form of digital marketing right now is Search Engine Optimization (SEO), which essentially boils down to optimizing your web presence in order to increase your rankings on relevant keywords within search engines like Google. So when potential customers search for terms that relate to your products or services, you ideally want your website to be the first result that they see, increasing your company’s exposure and leads.
Want to start ranking on Google? Follow the tips outlined below to unlock new opportunities for success.
- Make sure your site is mobile friendly. Google recently released an update that penalizes sites that are not optimized for mobile devices. You can use the following test from Google to find out exactly where your site stands in that regard, https://www.google.com/webmasters/tools/mobile-friendly/. If Google deems that your site is not mobile-friendly, then your best option is to consult with a developer in order to implement the necessary changes.
- Optimize your meta titles. These serve as the titles to your page, it’s also the title that Google and many other search engines use to represent your page in search engine results. It’s important to make sure that your keyword is included in your meta title, but most importantly you should write engaging titles for humans and not search engines. Capture their attention and make them want to click your link over the other results being served to them.
- Lower your bounce rate, an important, yet often neglected factor. Google in particular will analyze whether or not visitors quickly return to search results after visiting your page. If they do return quickly that then indicates your page didn’t offer what they were looking for, and thus isn’t as relevant for the given search term. Link Google Analytics to your website to track this metric among many others, and if your bounce rate is high ask yourself the following questions. Is your content extremely relevant to the search queries it’s generating traffic for? Is your content engaging? Are you answering all questions visitors may have and providing accessible solutions to their needs? Does your site load quickly?
- Create relevant and informative content. Google loves sites that provide fresh and relevant information. Implement a strong content strategy that positions your brand as an authoritative resource within your niche.
Particularly in industries that rely on commercial vehicles local optimization is going to be of most importance. Whether you’re a plumber serving a specific location, or transporter delivering supplies across the country, where and what you do needs to be communicated to Google.
- Establish a Google Local profile. Don’t skimp on the details here, be sure to include your service area, photos, and specific details about your business. It’s also beneficial to begin encouraging your customers to leave feedback for your company on your Google Local profile.
- Build citations in relevant and high quality business related directories. A citation is any instance of your business name and location being mentioned on the web. Gaining a lot of high quality citations can help propel your rankings in local search. Let’s be clear though, this is not a green light to start spamming link directories. Instead, what you want to target are business directories only, ones that require an address for your business and typically verify the information that you’re providing. To quickly determine where your company needs to be listed, check out WhiteSpark.ca, run a report for your target keywords, sort the list by authority and build.
Purchasing the Right Commercial Vehicle:
Once your new marketing initiative gains traction, you’ll likely be in a position to expand your fleet. Regardless of your industry you’ll certainly have a lot of different options to choose from. From the type of vehicle to the way you purchase it, all of which are important decisions that need to be approached tactfully. Most importantly, don’t put yourself in a position where you’re relying on a sales rep to tell you what’s best for your business.
Know what you need and why prior to engaging in the purchasing process, here’s what you’ll need to consider.
- Look into efficient vehicles for tax savings and aiding the environment.
- Fuel efficiency will also be of greater importance if your vehicles have to traverse long distances, making efficient vehicles more economical in the short and long-term.
- Leasing requires less cash up front and is your most tax efficient option.
- Research your options. Know the ins and outs of all the vehicles on the market and choose the right make and model that best fits your needs. For professional reviews on commercial vehicles one resource you can visit is WhatVan.co.uk.
Commercial Vehicle Insurance Tips:
Don’t put your company at risk of needless penalties and fines. Even if your new vehicle won’t be hitting the road anytime soon, it’s still important to purchase insurance for it as soon as possible. As a result of continuous insurance enforcement the government now has the ability to identify and penalize vehicles that are uninsured even if they’re not on the road. If you don’t plan on using your vehicle and want to forgo insuring it for the time being, then you must apply and be approved for a statutory off road notice.
Here are a couple more points to keep in mind regarding insurance:
- Consider voluntary excess, you’ll pay more in the event of a claim, but it will reduce your premium.
- Always shop around and compare quotes, but remember the cheapest option isn’t always your best option.
Maintaining Your New Fleet:
Fleet maintenance strategies are going to vary from business to business and industry to industry, largely depending on the size of your company and the type of commercial vehicles you own. However, one constant is the critical role your drivers play in effective maintenance. Your drivers are your first line of defense in identifying repair issues before they spiral into more costly problems. Remember, even simple repairs can cause catastrophic failures if left alone for too long. Thus, it’s important to urge all of your drivers to immediately report anything that’s out of the ordinary with their vehicle.
Also consider the following to lower costs and keep your vehicles in the best working condition.
- Perform regular brake inspections for driver safety.
- Routine alignment checks are beneficial to minimize tire wear and decrease expenses.
- Keep detailed maintenance records of every vehicle.
- Regular Engine tune-ups can help ensure that your engines are running healthy and also meeting their expected fuel economies, potentially reducing gas expenses.
- Setup a preventative maintenance schedule.
Overall, I hope this article shed some light on a marketing initiative that a lot of businesses in our sector tend to ignore. The truth is, SEO is an amazingly cost-efficient way to promote your business and increase revenue. With that new-found success will ultimately lead to an expansion and increase in the size of your fleet, to which proper maintenance and choosing the right insurance plans are also going to be important for the long-term success and growth of your business. We look forward to seeing what the future holds for commercial vehicles, and wish all of our customers nothing but the best.